Is the 72 hour income course by Toyin Omotoso legit or scam?
Let’s find out …
First off, I knew about Toyin Omotoso in 2013. I subscribed for one of his courses back then, I must confess I got value for my money. I was opportune to meet him a few years back in Festac town at Ronald Nzimora’s wedding. Cool guy, we spoke and joked about a couple of things.
Toyin Omotoso is a “Direct Response Marketer” as he once described himself on Twitter. Toyin has a couple of businesses which includes “Buy Well Properties” and he’s also the founder of the Expertnaire affiliate network, Expertnaire is a platform where publishers list their products; affiliates then promote these products for a commission.
That’s by the way…
Now let’s find out what this 72 hour income course is all about.
It’s actually built around the affiliate marketing business model. The course gives you instant access to the Expertnaire platform for 2 years and detailed training on how to promote any of the products on the network. Normally, it costs N10,000 per year to sign up on the expertnaire network (that’s if you are not buying the 72 hour income course)
The course costs N30,000. So invariably, you are only paying N10,000 for the 72 hour income course. Because the N20,000 is assumed to cover for the two years subscription. Clear right? After making payment for the course, you will get instant access to the training area. If you can’t access the courses immediately, allow for one hour and you’d be just fine.
The link to access the course will be sent to you via email including your username and password to access the Expertnaire network. The 72 hour income course is broken down into 5 modules, plus the bonus section and the website design section which makes a total of 7 folders.
Figure 1 above shows the login interface of the 72 hour income course. You login with the username you selected while setting up your account and your password. Once logged in, you’d immediately have access to the course modules as described in figure 2 below.
Now let’s take a sneak peek into what’s available inside each of the modules:
Module 1: Product and Customer Research
This module contains 2 videos. The video 1 as always is an introduction, Toyin talks about the Epertnaire network, the products, talks about affiliate marketing etc. He goes on to talk about the things you need to do before you start promoting a product.
Module 1, Video 2: Product and Customer Research
Before creating an advertising campaign for any of the product on the Expertnaire network, it’s very important that you understand the product, this will help you create your customer avatar; you need to be able to put the product in the face of the right customer.
In this video, Toyin broke down the steps you need to take into very easy to understand description. Your success in affiliate marketing is dependent on this… Miss this and you will not make any money.
Module 2: Pre-sell Secrets – How to Create Pre-sell Articles
A pre-sell content as the name implies, is a content that attempts to pre-frame the mind of your customer before sending them to the affiliate product you are promoting. The pre-sell content can be a story or a guide. Toyin provided different pre-sell contents you can tweak to start creating your campaign.
Module 3: Trojan Horse Email Follow Up
This module contains two videos, the first video talks about “Engineering an Optin Page and a Thank You Page” while video 2 is an introduction to “Trojan Email Marketing”. To summarize, in this module you will learn how to set up the pages required for your affiliate promotion.
You will learn how to set up your squeeze page, how to integrate the code from your auto-responder, how to redirect to your thank you page which then links back to your affiliate link. You’d also learn how to write and schedule powerful promotional emails to convert your leads into buyers.
Module 4: Black Mirror Facebook Advertising
This module contains two sections A&B, the first section has 4 videos:
i. Introduction to Facebook advertising
ii. What to do if Facebook bans your account
iii. Setting up your Facebook business account
iv. Setting up your authority Facebook page
Module 4B – Facebook Targeting
The Facebook Targeting is a mini-course within Module 4B and it contains its own 5 Modules. Use the links below to access each module of this mini-course.