Do you know having a mobile application for your insurance agency plays a significant role to make your company run successfully?
A lot of small and mid-sized businesses think that mobile apps are solely for big name brands such as Walmart, Macy’s, etc. but they are wrong. Today, having a mobile application can impact your business in a positive manner and helps you expand it globally.
In fact, you can notice various small businesses with whom you are interacting in your daily life have their own dedicated mobile application whether it is a small coffee shop or any salon. These companies are ahead in the game when it comes to taking marketing to the next level.
However, you might have a mobile responsive website for your insurance company that you are updating on a regular basis with some of the quote comparing aggregators for some extra leads. But, it’s a high time to have a mobile application for your business.
You might be feeling some amount of anxiety when it comes to developing one such app that people actually wanted to download to their phones. However, you can easily service your current customers with a great value and allow them to access your insurance services easily.
To make it easy for you, we have provided a complete guide to develop an insurance application successfully in just 6 steps.
Steps to Develop a Successful Insurance Application
Look for a Genuine Problem
Once you decide to develop an application for your insurance company, you should look for any genuine problem that they are facing daily. If your application fills a need of your customers, chances are high that your customers will find your application extremely useful.
You can search for different problems that your targeted audience have and then look how you can solve it with a mobile application. In any case, if you did not get any problem that your targeted audience face, it’s time to do some market research.
Perform Some Market Research
It is a great place to begin, depending on the size or engagement of your social audience. You can ask your existing clients about your business and what they think where you can improve.
You can listen to their problems that they have with your services or any feature or functionalities that they wanted to get in the application. However, you should get yourself ready to listen to some inappropriate racial remarks.
In any case, if you did not get a reply from your existing clients, you can visit Apple app store and Google play store and checkout top app charts. You can get an idea what works best in the insurance industry and you can follow that rule also.
Don’t Overload Your App with Features
After getting an app idea and researching the insurance market, you need to make a list of the features and functionalities that you want to include in your app. While making a list, you ensure that you do not make a long list that never ends because it can destroy your application.
You should include only major features that are important for your customers. Instead of overloading your application with a complete pile of features, you can focus on two or three useful features that can suffice your customers’ needs.
Hire a Veteran Team of App Developers
After making a list of major features, you need to hire a mobile app developers’ team that has hands-on experience in developing different types of mobile applications. You can look for a reliable and friendly team that comprehends your needs and give an outstanding solution.
Make sure that you do not end up hiring an inexperienced team that doesn’t have proficiency in its respective field. Before you hire them, you can check out their portfolios and contact its past clients. You can talk with them and get an idea about developers.
However, if you want to hire any leading mobile app development company that has an excellent track record for custom design and development, it would be good to ask them about their projects as it will give you an idea about the company’s proficiency.
Being a professional insurance company, you have a benefit of accessing legal experts within your team. You can make a list of the industry experts, who are in control with the latest marketing regulations and can draft a watertight NDA for when you do need to hand over the source code and designs to take the next step in development. It’s time to develop a developer account on the app store. However, you can ask your developer to do it for you.
Make it Available for Free
If you have developed an application for your existing customers, you should not charge for it. You can easily be liberal with your tech, application features and the information that you have delivered. As we are in the age of digital correspondence and near-obsessive frugality.
As an insurance company, the main aim is to make your app in such a way that it improves the user experience of your existing clients, enabling them to save some of the money on their premiums and make it a lot easier for them to access your services.
So, these are the six steps that will help you to develop a successful insurance application for your insurance agency. You can also discuss your requirements with a professional mobile app development company and get a quote for it.