Many of the websites you find in the construction industry are pretty darn basic. And maybe you think this isn’t really a problem. After all, a business website in this sector doesn’t need to be exciting, right? Just keep it basic, simple, functional – that’s all you need. How many clients in this area really care about the website, anyway?
This is the wrong mindset. Your website can really help you stand out in the world on construction – and standing out is absolutely essential for any business.
The long-term success of a construction business relies on your ability to stand out from other construction businesses. After all, a lot of people out there seem to think that construction businesses are this homogenous mass.
The better your website, the more views it can get. The more views it can get, the more eyes end up on your business. Here are some effective ways to improve your construction business website!
Put focus on branding and design
Name any kind of business. I guarantee that branding is an important aspect to the long-term success of that business. And yes, that definitely includes a construction business.
Branding helps establish a personality and an image for your business – things that have been proven to help potential customers and clients connect to and remember a business. Your website is important to the branding process.
You need to make sure the design of your website incorporates the visual elements of your branding. Logos, colour schemes, slogans, fonts – all of these things help you stand out, and including them on your website helps maintain brand consistency.
Be as informative as possible
Prospective clients should be informed about the materials and equipment your company uses. A lot of companies assume this information is either too boring or too technical. But insight into your methods and materials can . Many clients will appreciate this sort of information about your process.
Do you use only the highest quality steel? Let them know precisely why it’s the best steel. Do you use a non contact bottle level switch to assure there are minimal leaks on-site?
Detail it. And yes, you should have a blog on your website. This can be the best way to include all of these details, positioning you as experts in the field. Blogs also help a lot when it comes to marketing. Speaking of which…
Websites make for great marketing tools; in fact, it can be the most useful marketing tool at your disposal. You may have heard of search engine optimization, or SEO. But if you’ve not paid much attention to the importance of your website, then you may have neglected this essential business marketing aspect.
If someone wants to find a construction company to complete a project for them, then it’s highly likely that they’ll search for an appropriate one on Google.
If your SEO game is weak, then you’re not going to appear on the first page of the results – which can be damaging for your business prospects. There are particular SEO tactics that contractors should use, so be sure to do your research!