All you need to do is click onto a marketing website or digital blog, and you will instantly see various tips and how-tos about digital marketing. But how many of these are true and which are purely myth? It can be very difficult to tell, especially for those who are new to the world of digital marketing. To help you separate the fact from the fiction, we’ve uncovered the biggest myths in digital marketing.
Your Website Is Enough For Online Marketing
You will hear lots of people who say that just making a website is enough for your whole online marketing campaign. But that really couldn’t be any further from the truth! The internet and world of marketing are both continually changing and developing, and you will find that every month there are new trends that you can follow to take your marketing even further. It’s important you try and keep up with these, and don’t just sit on a dull and inspiring website.
You Can Leave Your SEO
There is a similar misconception that once you have optimized your website for SEO, you can then simply leave it. But that really isn’t the case. In fact, ask any firm with the best SEO services, and they will tell you that you constantly need to tweak your site and study keywords to make sure it always delivers results. If you optimize it once and then simply leave it, you will find that the SEO begins to fail and your website will slip down the results.
Social Media Doesn’t Work For Every Industry
There are some people out there who believe that some industries can’t produce very good results with social media marketing. But, again, this is just a myth. The truth is that no matter your company’s industry, you need to be on social media platforms. They are a great way to spread word about your business and attract even more clients.
Any Content Is Worth It
Some companies believe that you can place any kind of content on your blog and it will help to improve your whole content marketing. However, this is another myth that you shouldn’t listen to. It is absolutely crucial that all of your blog posts and pieces of content are of the highest quality and have plenty of value. That way, you can establish you and your company as thought leaders in the market, which can help boost your reputation.
Mobile Doesn’t Matter
Just a few years ago, hardly anyone was viewing the internet on their mobile phone. That has all changed now, though. In actual fact, these days the majority of web users browse sites on their smartphones. So, it is crucial that your website and blog are both optimized for mobile. If they are not, then you will find that your bounce rate increases. And that means people aren’t hanging around on your site for long enough.
Once you start ignoring these myths, you will find that all your marketing campaigns improve!