E-books made a launch into the marketing scene in the early 21st Century. They are traditionally believed to be the digital version of paperback books in order to increase sales online and offline. But in reality, it can be used for a lot more than that. Therefore, marketers started offering eBooks in exchange for contact information.
E-Books are the key to increasing the value delivered to customers. It will also help in increasing their loyalty towards the business. Many businesses don’t realize how easy it is to make an eBook and how important they can be in generating leads. Here are some reasons to show you how.
1) Expand your upper-funnel with high quality leads
One of the best ways to increase volume and quality of leads is through iBooks Publishing. People will be more willing to give their contact information to you if they feel they are receiving something worthwhile in return.
And if written well, your book can open up your readers eyes to the qualities and abilities of your product, increasing your conversion rates and sales.
2) Increase in credibility
there is a lot of competition in the market. You need to establish yourself as unique and different in order to stand out and attract the crowd.
This can be easily done through publishing your own eBooks. They let you establish your authority in the market. Also making an eBook will force you to research more and innovate, automatically making you an expert of your field.
3) Return on Investment
When you start calculating the value reciprocated from the investment in eBooks, it’s huge. They are really easy and inexpensive to create. And once they get distributes on the internet, they are etched their forever, and can help you get leads forever without the need of getting any upgradation whatsoever. The value contained in them hardly ever diminishes out.
4) Boost to the Brand
So often people interested in your product might be unaware of your brand campaign. If they do select your eBook it probably will be a topic they really care about and wouldn’t mind reading a bit more about your brand.
This might not lead to a purchase straightaway but now they are aware of your services too and the type of content of the eBook might make them feel that your brand has the superior edge amongst others and will be willing to try your product in their next purchase.
5) Engages target audience
Another advantage of eBooks is that it helps you in targeting a specific section of the crowd that are really interested in your product. Often, we are advertising to everyone whether or not they are interested, which leads to a lot of wastage of advertising and money.
E-books enable targeted advertising are in this process reduce costs. We know the people reading the eBooks are definitely interested and if our marketing is engaging enough we will be able to make a sale.
6) Improve Content marketing strategy
In the early times, what the advertisements showed were how the products were represented to the public. But with the advent of the internet and social media.
People seek knowledge and information before taking any further steps to improve content marketing strategy. The value credible information that they can get from different sources. What could be better than an eBook? It gives them a vast and in-depth knowledge of the subject.
7) Your company doctrine
It can be used as the messenger to send across your company’s doctrine i.e. what does your company believe in? what methods do you use in the production of your products? Use it as the way to showcase your uniqueness and give the consumer a grasp of your company’s working.
8) eBook consumption is rapidly increasing
E-book consumption has reached an all time high and most people now even have dedicated reader devices and even more read it through their computers, mobiles, etc. which means it has a vast number of opportunities if written and distributed in the right way.
The marketing environment is changing every day and businesses need to change along with it. Finding the best and most innovative possible way to attract, keep and grow customers is what is needed in order to expand one’s business. E-Books will help in achieving this target.
Author Bio –
Sunny Chawla is a Marketing Manager at AIS Technolabs. Web design and Development Company, helping global businesses to grow by ipad ebook Publisher. He would love to share thoughts on Game Applications Development and Digital Marketing etc..