Are you just starting to build up your ecommerce store online? It’s possible that you have already run into a few problems. Let’s take a look at some of the issues and discover the best solutions.
Big Bounce Rate
It’s possible that you have noticed your business store has a massive bounce rate. What does this mean? Basically, the bounce rate is how many customers are clicking off your site in a short amount of time. Usually, this will mean that they are heading over to explore the competition and you don’t want that.
So, what’s going wrong to cause this issue? Honestly, there could be various factors at play here. You might find that your site isn’t loading fast enough. Each page should load in no more than three seconds. If it takes longer than this, you are going to find that you have issues with customers leaving. They don’t want to wait around.
It’s also possible that there’s a problem with the site design. Unfortunately, the problem could still be a number of different things and it’s difficult to pinpoint one particular issue. To do this, you need to run an A/B test. Here half your audience is shown one version of your site and the other is shown a near identical version with a few variables changed. You can then compare the conversion rates.
By The Numbers
You might find that you have problems with managing the financial side of your business. For instance, it’s possible that you are not turning a profit. It does take a significant level of trial and error to find the right price for a product that will provide you with a solid profit and keep customers buying. You need to think about rates for deliveries, the production process and all the different expenses in your business model. By taking these factors into account, you should get a clear idea of how much you need to charge.
Another issue could be with tax. As soon as you start making money you need to think about what amount of revenue will be taxed. For instance, you’ll have to pay VAT and it can be hard to work out how much you owe. Luckily, digital VAT software makes the process a lot easier and ensures that you don’t need to spend too much time worrying about this issue at all.
It is possible that you are struggling with low levels of traffic to your store. If that’s the case then it is certainly going to be time to think about increasing your marketing efforts. There are two main ways to do this. Either you can invest in a paid campaign or work on your organic ranking.
Be aware that both options are likely to cost you money and it really just depends on which one suits your needs. Generally speaking, you won’t be able to afford both in your business model. Be aware that PPC marketing is one of the simplest solutions and thirty percent of users will click the sponsored results in the search engine result pages first.
We hope this helps you understand some of the biggest issues you can face with your ecommerce store and you now realize how to handle these issues effectively.