Facebook Ads Guide: How to Sell Lots Of Products Online With FB Ads
Facebook ads is one great platform that every digital marketer leverages on the sell products/services. With Facebook ads, you can quickly reach out to those people who are already interested in your products.
Facebook is data driven; hence it’s ability to profile people and then channel contents to the said group of people.
For example, if you imported some weight loss products and want to quickly sell it off; you can simply go to the Facebook ads manager, set up your ads to target people who are interested in “weight loss”.
But just before you rush into it, you also need to know that there’s no magic pill to make it work perfectly.
When setting up your Facebook ads, you need to do a whole lot of testing and tweaking until you find that perfect campaign. That’s the reason why some marketers get awesome results when they run their Facebook ads but others keep complaining and giving reasons why Facebook ads is a total waste of money.
But with a good Facebook ads guide, you can get great results. Facebook has provided a lot of targeting features on its ads platform. For example, you can target people by country, by state, by interest, by jobs etc.
Creating a Facebook AD has it’s three stages: –
The Facebook business manager set up –
Hyper-targeting your audience –
Facebook ads content
Facebook’s business manager: Head over to business.facebook.com and register for your free business manager account. From here, you should be able to advertise with your fan pages under your brand. This is extremely important to note as you may be an agency (like myself) managing multiple client accounts.
Targeting your audience: Once your account is created, you’re going to create an ad with the following objectives in the business manager.
These objectives are:
– video views
– lead form
And much more.
These are the commonly used ones. Although this is dependent on your goal, choose one that suits your marketing objectives. Once you choose your objective, you should now choose exactly what targeting you want. You can target users based on:
These are generally the options you’ll have when targeting. Once you have your audience targeted properly, you’ll then have the ability to display a photo or a video to your audience.
Marketing can’t be any easier with Facebook ads…. Only if you know how to utilize the “BEAST”. Before you set up a Facebook ads, you need to first have a product or service that have a great appeal to a specific group of people. So let’s say you are very good in predicting football outcomes and you want to sell your strategy.
You can create an eBook or video, create a sales funnel and then head over to Facebook to target “Football lovers”. You can do this by targeting football book markers like Nairabet, Bet9ja, Betking etc. It’s likely that people who have liked those pages and are following them would be interested in football betting.
I hope you get the drift?
You can also target people based on their shopping behavior. On Facebook ads, there’s an option called “engaged shoppers”, with this option, Facebook will help you reach out to people who are likely to buy your products because they frequently shop online.
I might not be able to explain Facebook ads in details by written words, so I’m embedding a video that will show you how to set up a Facebook ads from scratch. This Facebook ads guide will teach you how to create effective ads, watch the video below:
I hope you find the video useful, however if you need a more detailed and explicit video… Then I found a special training course for you. Personally I’ve learned a lot from this Facebook ads course, with one trick I learned I was able to quadruple my sales in just one week.
The course is called ” Facebook Targeting Blueprint”
If you are into mini importation business, then you’d find this blueprint even more useful.
A Step-By-Step Process For Setting Up A Targeting Game Plan For Your Business:
In this facebook ads guide blueprint, you will be learning about different targeting options – from interest research to custom audience and lookalike audiences to come up with a unique targeting game plan for your business.
How to apply and master different targeting options to get the best results – including Flex targeting, Zero Targeting, Connections Targeting, Using Facebook Search Bar To Research Audience, Advanced Google Audience Research, How to create and use custom/lookalike audiences at the highest level and so much more.
This training course is useful for every digital marketer who wants to learn how to scale up with Facebook ads and make even more sales. Want to grab a copy of the Facebook Ads guide Blue Print? CLICK HERE