Is Information Marketing the new oil?
You’d find out in this post 🙂
How have you been anyways? How have you been holding up since the beginning of the pandemic? Is your business still bringing in the Mulla? If NO, then information marketing can help you earn 6-7 figures every month even if you are locked down for one year.
Hmm, Victor that’s a BOLD CLAIM!
Yes of course it is, but it is what it is… The truth! Without wasting much time, let’s dive straight into business.
What Exactly is Information Marketing?
As the name implies, it’s the art of selling knowledge! When your Pastor sells you his book, he’s sold you information. When you buy a text book or hand out from your Lecturer, you’ve bought information from him.
Pretty Basic understanding right?
There’s a famous saying that goes thus, “there’s a book inside of everyone”… Well, maybe not everyone, if you think you don’t have a book inside of you it’s still legally possible to sell information that doesn’t belong to you; I’d explain that in a bit.
What Kind of Information Should You Sell?
Lest I forget, for the purpose of this article I’d be referring to eBooks. Yes, that’s the format of information you’d be selling. You don’t need to print any physical book. With that being said, what kind of information should you sell?
You don’t want to create an eBook that won’t appeal to anyone. Don’t assume that people would be interested in your book because you think it’s great! The kind of information that sells like wild fire is information that solves specific problems.
1. How to “Make Money 6 Figures Every Month by Selling Information That Solves People’s Problems” is a more better title than “How to Make Money Online“. Why? Anyone can go to Google, type how to make money and get lots of articles. But the first article is super specific.
2. How to “Safely Lose Belly Fat in 5 Days By Eating Two Uncommon Fruits Nobody Is Talking About” us better than saying ” How to Lose Weight”, do you get my point?
You need to sell very specific information to a targeted group of people. Your information shouldn’t be for the general populace, it should be laser targeted. If you get this right, you’d make a lot of money.
There Are Three Major Markets Your Information Should Target:
Why? These markets are super hot! So what you need to do is to find smaller, more targeted niches inside these big markets. Let’s drill….
There are several niches in the Health market and they are:
- Weight loss
- High Blood Pressure
- Infertility etc.
Inside if these niches, you can still find more specific niches. Just like the example I made earlier with the weight loss market. You get?
There are different topics to write about in the Wealth market, it’s a very, very BIG Market! Let me break it down:
- Real Estate
- Internet Business
- Telecommunications etc
Let me focus on “Internet Business“, there are lots of internet businesses as you may already know, some of them are:
- Information marketing
- Amazon Kindle Publishing
- Affiliate marketing etc
If you are a good copywriter, you could write a book titled ” How to Become a Highly Sought After Copywriter Even If Nobody Has Heard Your Name”. How do you like that titled? Isn’t it better than writing a book titled “How to Become a Copywriter”.
I hope this is making sense so far?
Information marketing business is sweet business…
Once you have decided on a topic, the next step is to start writing! Some internet marketers usually just set up a sales funnel, then set up an advert on Facebook just to be sure if it would sell.
Good idea, you can do that but you’d be under pressure when you get orders for the book and you don’t have it ready. You don’t want to have people calling you scam. So write your book first, if you don’t know how to write you can actually get PLR eBooks.
A PLR ebook is an ebook which comes with Private Label Rights (PLR). PLR essentially lets the edit, rebrand, and sell the product, but every site has their own PLR license. For example, some will let you use their content as a bonus to other paid products, and some won’t allow that.
Here’s one PLR website you can try, Click Here
Or alternatively, you can sell other people’s products and you get a very nice commission… Even up to 50%. Let’s say you see a product for someone and it costs N30,000, at 50% commission you’d get N15,000 per sale.
I’ve Been Doing This, See Proof!
Now that you know how to get information to sell, what next?
Set up a sales funnel. What’s that Victor?
The sales funnel is each step that someone has to take in order to become your customer. A typical funnel goes like this:
Ads –> Pre-sell Content –> Squeeze Page –> Sales Letter
Ads: Usually, I prefer to use Facebook Ads because it gives a whole lot of targeting option. Have you ever seen a Facebook ad? Like those messages you see on your news feed with the inscription “Sponsored” being written on it.
Facebook helps you to target people by location, age, interest, job type etc. Without advertising, you will not make money. So you need to advertise, Facebook is the best for this!
Pre-sell Content: As the name implies, it’s the content that pre-frames the mind of your prospect before they sign up with their email address to receive more information from you. Your pre-sell can be a story or an informative piece of writing.
Squeeze Page: This page contains a form where your prospect enters His/Her email address to receive more information. The codes for the form created on the squeeze page is usually gotten from your auto-responder.
The auto-responder is a web app that helps you capture email address of your prospect and automates your emails. You can schedule emails to run for xyz number of days, you just need to load it up once and you are good to go.
Sales Letter: A sales letter is the contents that does the actual selling of your book. A typical sales letter is created by using the “AIDA” model. Hey Victor, slow down… what’s AIDA?
A – Attention
I – Interest
D – Desire
A – Action
The job of the sales letter is to SELL! Your prospect should be able to feel that you understand what they are going through, it’s an emotionally provoking letter that will eventually make your prospect to buy your product.
Once you have everything set, all you need is to keep running advert constantly to your presell content. As your prospect enters your email list, they receive the emails you have already scheduled. Everything is automated, you can then sit down, relax and watch the money roll in.
Last month, I set up a campaign for my Wife…. She made close to N200,000. She didn’t even to write the eBook, we got a PLR content, edited it, created a book cover with her picture, set up Ads on Facebook and boom… She started receiving credit alerts.
You can make a lot of money from Information Marketing, but you need to learn the ropes. If you get it right, you’d say bye bye to money worries. Do you want to learn how to set up your own information marketing business that will help you make 6-7 figures every month?
If YES, then watch this informative video… It’s over one hour of valuable content. —>>>CLICK HERE TO WATCH IT
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