Why Isn’t Your Website Making The Money It Should?
If you run an online web business, there’s nothing more frustrating than seeing your project fail to make the money it should. It’s made even worse when you see some of the awful websites that are generating cash for fun.
There is a degree of luck involved. Of course, there is. Nonetheless, there is a reason for the fact your website isn’t commanding the level of revenue that you’d hoped for. The sooner you pinpoint the source, the sooner you can find a solution.
Here are three of the most common issues, and how you can fix them.
Not Enough Traffic
The main reason that you aren’t making enough money online is that your website isn’t attracting enough visitors. The equation for success is a little more complicated than high traffic = high income. But it’s a pretty solid rule of thumb and increasing yours should be top of your agenda.
There are many ways to achieve this, but the most important factor is strong search engine optimization. Most internet users begin their browsing sessions with a quick trip to Google or another platform. This is how they find whatever it is they’re looking for. This includes your business, so make sure it stands out from the crowd.
Meanwhile, you could always pay for advertising through Pay Per Click or other alternatives. It doesn’t really matter how you acquire new visitors, as long as you actively do.
Not Enough Personality
Online competition is fierce, and visibility alone won’t lead you to success. You’ve got to spark an interest from the visitors, and the best way to do that is with character.
Add a blog to your website and write engaging posts. This gives people an extra incentive to keep coming back to the site. After all, a bland, static page isn’t going to interest anyone.
Not in 2015. Besides, those posts can be shared on social media to further increase the curiosity about your company. Once you’ve got them visiting the website for your blogging exploits, there’s a better chance that they’ll visit other areas too.
Social media platforms like YouTube and Twitter are fantastic for expressing the ethos of your brand too. If a crowd resonates with your brand, they’ll be far more likely to invest in it. Pretty simple stuff, eh?
Shopping Facilities Are Inadequate
Successful businesses are built on a foundation of trust from their customers. Unfortunately, it can be difficult to build those bonds when working in a digital environment. So you have to take every opportunity you can.
If the website is poorly designed, it plants a seed of doubt into the users mind. Meanwhile, if your shopping and payment facilities aren’t up to scratch, it will give them another reason not to use your company. Invest in Magento packages because they are popular. That familiarity can help build the trust, which will give you a far better chance of closing the sale.
Furthermore, you should be sure to accept as many different payment methods as possible. Failure to do so is essentially shutting your doors to a portion of the audience. That’s not advised to anyone.