Unless companies have the power to telekinesis, there are only two ways customers will find their service and brand. Reaching out to consumers requires the dark art of marketing to penetrate the psyche of the individual and setting up camp in their peripheral mind’s eye.
But therein lies the issue of staying relevant and active in order to perpetuate the image of a contemporary business. Consumers live their lives on-the-go and have very little time to be drawn in by a lengthy video explaining who you are and what you do.
By that same token, just paying for and putting a big billboard will get the job done either. Your business needs a strategy that will advertise your name to a broad spectrum of consumers and do so for an effective and prolonged term.
Image – ArnoldReinhold
Holding free events
There’s nothing quite like going to a business expo, where you can exhibit your talents and passionate staff with the most ability in your company. The operation you undertake at business gatherings has got to have one clear aim and that is to convince and remain with the people you meet and talk to. Standing card billboards with your expertise and services neatly and succinctly listed will make for easy reading for any passerby.
Put your best foot forward by putting your best people first. You may not have a spokesperson or a public relations team which have been trained in conversational techniques that employ patience and making the public feel at ease and safe in their hands. However, by putting your best employees who know the business inside out and overall aim, you bridge the gap between provider and potential sale.
Polite and friendly staff who talk with respect and knowledge of their business solutions stick in the minds of those who come into contact with your brand. And yes, that old adage is still true, a smile does go a long way.
Photo – David Shankbone
Becoming part of the scene
By sponsoring a pop culture event such a music or food festival you hook yourself onto a scene which would otherwise be out of reach for your business. By working out a deal with the promoter, you could be the secondary image of the event.
You should work hard to get your business logo, motto, color scheme, website are perhaps all of the above to be on the ticket or passes for the event. Aim to be a part of the tangible chorus of the gathering, by printing out cards that could be exclusive elite passes with increased access or special status in the festival. You can design and order your customized cards here.
For the future
Emboldening your customers to take that final step in purchasing can be one of the greatest challenges for any business; you’ve lured them in, convinced them of your quality but they’re still teetering on the brink.
Having a good, timely, efficient and responsive delivery service is crucial to get the nod of approval from the majority of customers. Word of mouth is always going to be prevalent, and having a delivery service which cuts time and gets your product to the customers quickly and safely will put a smile on the face of the buyer and he or she is more likely to communicate their satisfaction with the immediate people in their life.