Working in manufacturing can often feel as if you have to operate the old fashioned way. But, networking, operating a factory and waiting for business to trickle in isn’t your only option. In fact, a manufacturing company can still make money online, just like any other kind of business.
Regardless of the type of product you make, whether you operate business to business or business to consumer, or where you’re based, you can use online money making techniques to increase your manufacturing business.
Firstly, you need to make sure that you are visible online. If you’re going to stand a chance at boosting either your earnings or your interest on the internet, your audience needs to be able to find you. But, in order to determine what kind of presence you’d like to have online, it will help you to know what your money making options are in each field.
Having a website can be crucial for your business. Even if you don’t think you can make online sales, you can inform your customers about your products and provide contact details so they can get in touch.
For example, if you’re using Laser Light services to manufacture your line of products, you can talk about the design and production process to provide customers with an insight that may prompt them to call you. Having the power to control the information available to your clients may also prove valuable in the long term.
Email marketing is one of the most valuable forms of money making options we have online today. Not only are you able to build yourself a database up of potential customers and market directly to them. You can test different formats and use the analytical information to determine how your customers react to your messages and adjust them accordingly.
Not only can you create sales opportunities, but you can also get a better insight into your customer base. You might even create a range of email lists – such as one for customers and one for prospects – that allows you to send out different sales messages.
Social Media Awareness
Not every business understand the value of having a social presence online. But, alongside linking to your website and promoting products, discounts or sales that you currently have running, you can also harness the way your image is portrayed online.
Being on social media will allow your business to become a brand. Even if you operate B2B, you can connect with your customers online and potentially drum up new business by pushing your awareness out there.
Whether you like it or not, people will talk about your business, and that may not always be in a positive light. However, when you are managing to get good word-of-mouth, you can also benefit from it in the sales department too.
Regardless of your manufacturing area, you can help to harness the way your business is seen and spoken of online. One of the ways you can do this is through feedback on your website or email marketing. That way, you could encourage customers to recommend others and generate further income.
Content marketing is becoming increasingly popular. Not only can you benefit from the SEO impact of working with content, but you can also find yourself gaining website visits and the ability to tell a story with your online presence. A lot of the time, you can generate a buzz around your brand through content.
Whether that means driving more online sales, email marketing sign-ups or even generating good word-of-mouth, content marketing can give you more than just an income boost – it can also benefit your other online promotional areas.
If you think that only consumer retail brands can work with influencers, you’d be wrong. Influencers and online personalities are becoming powerful on the internet.
Not only do they influence what their followers think and buy, by they can provide you with invaluable publicity. Whether you make beauty products or DIY tools, you could find that a creative influencer campaign drives you a significant amount of interest, including a boost in sales.
Another way to boost your money making abilities online is to create a partnership. You might find that teaming up with a non-competing brand to offer a new product or even create a promotion works incredibly well for you.
Whereas before, this would have been done in the form of TV advertising or event sponsorship, you can also offer this completely online with a pop-up website and social presence. It could be a way to reposition your brand or even create a new subsidiary.
Affiliate marketing is often thought of as a money making medium for those in online publishing. However, it can also generate a significant boost in income for companies too – including yours.
With affiliate marketing, you could pay publishers of blogs and promotional sites, among others, to do things like drive traffic to your website, generate calls to your business or even complete sales if you have an ecommerce functionality on your website.
Yes, you will need to pay these online sites to do this, but the amount of business you can get from them can be a significantly worth the investment.
Not everybody sees the value in PR, and that’s okay. But if you’ve not worked with PR to boost your earnings before, now could be the time to try it. PR can be a treasured asset when it comes to your sales. Firstly, PR does influence sales – even if it takes some time.
Alongside raising awareness and creating a buzz, it can also create a drive for your product and give your business or product impartial credibility. PR gets a foot in the door with your audience. But, you may have to have a strategy in place that gives you realistic timescales to expect a return on your investment and a spike in sales.