Businesses are always reliant on the zeitgeist of a society. What’s considered socially ‘cool, desirable and prestigious’ is usually a good starting point to figure out what your product could be and where it could fit into the market. At the very least, it can inform the styling of your chosen brand.
Marketers and social business researchers use and collate this information to best identify exactly what positive benefits a company might have when it comes to the branding and marketing of a select product.
There are many ways that businesses assess what’s popular and likely to score big in a society. Knowing what they are can be of great benefit to the products you sell and the promotions you embark on.
Here are just a few of those:
Businesses are constantly trying to identify the next trend that can take off. When something becomes popular, word of mouth spreads, and free positive marketing is exemplified in all aspect of the social discourse. With the advent of social media, this has only increased over the previous years.
It’s very important to have your finger on the pulse when it comes to assessing what a select demographic is looking for. Deep efforts to research industry-wide selling trends are an integral part of any entrepreneur’s vision.
Collectables are very popular, especially among children. For example, you have probably heard of fidget spinners taking off in recent memory, and for good reason.
They are collectible, but also fun to use, and have a wide array of utilitarian uses. The ability to do ‘tricks’ with them inspire both young and old. They are one of the more collectible and enjoyable modern toys to come out in recent memory and have swept modern countries with no sign of slowing down.
To understand why fidget spinners have become so popular as an example of the wide application of collectible product culture, they can be found here. A study of the business applications and marketing strategies employed by fidget spinner companies will also be instructive.
Social Media Interest
Thankfully, the ‘trending’ culture is shown nowhere better than it is on Twitter, Instagram, and Facebook. Social media apps lead the way in depicting the present cultural moods between people of all age ranges.
You can be sure that searching a term through one of these platforms will immediately allow you to see the opinions held by the general wider public. The ‘trending’ options also provide a great deal of information to the wise entrepreneur scouring through the posts of the demographic they’re looking to find more about.
Imagine if you went back in time fifty years, and told an advertising or marketing executive that in the near future, there would exist a platform that allowed the widespread understanding of how people in your local area and country where feeling about certain projects.
They’d consider this resource a goldmine. Be sure to utilize it in your startup endeavors and you’ll have a leg up over the competition.
There are reasons that the trend and collectible product culture never seems to die. It works. It’s highly entertaining for people, and it’s seasonal. This means it continually feels ‘fresh.’ Utilize this to your advantage.