Need A Sales Surge? Overhauling Your Website Could Hold The Key


Are you in need of a sales surge? Has interest tailed off or are you struggling to attract new clients? If you’re looking to breathe new life into your business and get the registers ringing again, improving your website could hold the key.


The average person now spends up to five hours per day on their phone, and this doesn’t even take into account surfing on tablets and laptops. There’s never been a better time to make sure your website is doing the business.


First impressions

Consider how you feel when you’re strolling through a shopping mall. What catches your eye when you’re looking around? Aesthetics are so important when it comes to luring customers in and encouraging them to want to find out more about your business and check out what you’re selling.


If you notice an outfit you love in the window, you’re going to want to have a look inside and see what else is available. Apply the same logic to your website and think of it as a virtual shop window.


The aim of that homepage should be to appeal to the customer, encourage them to stick around and hopefully, generate a sale. First impressions count for everything, so make sure every page looks brilliant. If your website is dull, it’s too basic, or the graphics aren’t up to scratch, it’s worth paying for a professional job and working with experienced web designers.



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If you’re trying to engineer a sales drive, the last thing you want is to lose out at the final stage. You don’t want your customers to have items in their basket only for the process to be halted by technical faults or for the client to change their mind because you don’t offer versatile payment options.


Make sure your website is functional as well as fabulous to look at. You need to ensure that your customers are able to do everything they intend to with minimal hassle. If they want to add an item to the cart and make a purchase, they should able to do this in seconds.


Investigate options like a credit card processor that enables you to take secure payments anywhere, ensure your site is swift and make sure the process is as simple as possible. If you’re having problems or you’re not an IT expert, it’s a good idea to invest in IT support so you that can rectify any problems as quickly as possible and minimize disruption.



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Going the extra mile

There are millions of websites out there, so it’s essential to offer something different to everyone else. How are you going to beat your competition and impress potential customers more than your rivals?


Consider adding features that enhance the experience. Take an online clothing store as an example. You could offer sizing recommendations based on previous orders or the option to put virtual outfits together before you buy. Ask clients for ideas and be creative and original.

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If sales have stalled, it may be time to look at your website and make some changes. We spend so much time online now, and if your site is slow, drab or impossible to use, this could cost you dearly.

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