4 Powerful Steps for Converting Your Facebook Fans Into Leads, Then Buyers!
Most managers of small and medium scale enterprises, large corporate organizations inclusive utilize social media to send a message to their customers. Amongst every other social media network, Facebook appears to be one of the prominent platforms that make it possible to get targeted website traffic to a business website.
If you are in the business of “treating bald hair”, you can target men within a specific range who need solutions to their bald hair. I recently just saw an ad by “Vinci Hair Clinic”, which Ad had over 150 comments with people requesting for “bald hair treatment”.
According to experts, the advantage of having a large followership on Facebook can result in a prescribed expansion of business by more people visiting your business website. Statistics also shows that more than 1.4 billion people make use of Facebook to connect to the most important people in their lives.
Over 900 million people visit Facebook on a daily basis. The benefits of using Facebook advertising are:
• You can target specific gender
• You can target an age range
• You can target by interest
• You can target by job description
• You can target by location
For your Facebook advertising to be relevant to the product you sell, there are certain things you have to put in place; otherwise you spend money on advertising without a good Return on Investment.
In this article, I will show you the 4 powerful steps to ensure you convert your Facebook fans into loyal subscribers and paying clients.
1. Create Quality Content
Every day, most people spend a lot of time reading their friends’ post on Facebook, reading tweets on their Twitter timelines, checking their emails etc. It requires a powerful content for them to leave Facebook and visit your website.
According to Daniel Malik, Chief Imagination Officer, Tradersball Company on the importance of producing great content – it is a means of diverting people from Facebook to visit your website.
The best way to get targeted traffic from Facebook to your website is to provide Fans with interesting and high quality content. Apart from getting visitors to your website, there’s also a chance that they will return if your contents arouses their interest.
How Do You Create Great Content?
Knowing that this strategy works is one thing, getting it to work is another thing. Great content has to address a particular need; it’s supposed to emotional arouse the visitor to take action (sometimes almost immediately).
I have run Facebook Ad campaigns that made me money in a few hours after setting it up. Why and how did this happen? The content was fabulous! Good content should stand out and arouse the attention of readers.
Malik advises the use of images to create visually interesting content; you should research your audience and write what they want to read about. It’s wise to include data to drive home your point – you need to stand out as an authority.
Do ensure that your content is relevant to the industry you are targeting. If possible, provide examples so that your audience can easily understand your point. If you can, do add some humor as it relates to your content.
2. Link Back to Your Website
According to Malik, once good content has been created, the next step is to draw the audience to go beyond your Facebook page to spend time on your website. He explains that the best way to achieve this is by offering an irresistible call-to-action that takes the Fan from Facebook to a landing page.
He says, “This opens up the opportunity of turning that prospect into a lead simply by providing an offer. Post a variety of offers, from limited time promotions to e-books and demos, to ensure you are engaging people at all stages of the buying process”.
Just make sure the offer you provide is aligned with your business goals and brand identity. It’s absolutely crucial to have links to your external site on Facebook. While memes and other images are great for developing a company personality, they don’t move people through the marketing funnel and turn them into customers.
Creating Clickable Call to Action
Malik explains that the role of a quality CTA is to entice your Facebook fans to take the next step and visit your website. He notes that a CTA should not only engage your fans, but also display well on both desktop and mobile platforms.
3. Create a Sleek Landing Page
The key to creating your landing page is to make the visitor a straight point, so the visitor knows exactly what you are offering and what he is supposed to do.
In order to accomplish this, Malik says, “Whatever you offer in your post and CTA, have the same message and offer on the landing page. You want people to solely focus on what you are offering and immediately know the next step they should take.”
“ Don’t clutter the page with navigation bars that redirect back to your homepage and social media sharing links. The only option your prospect should have is to get your offer.” Tailor your form questions to the type of offer you are making. Don’t scare off your top of the funnel prospects by asking questions that are too personal.
Start with the basics then ask more detailed questions as leads become more qualified.
4. Create Effective Forms
Forms can be provided for each visitor that visits a website to drop information that will encourage continuous relationship. According to Malik, the landing page with a form will allow the website owner to collect critical information from Facebook fans that will not only turn them into leads, but also help to track their interactions with the company.
He adds, “It is critical that you collect appropriate data with each offer you give. This means including different form fields depending on where the lead falls in the marketing funnel. While you may only ask for name and email address when you are promoting a top of the funnel 2-in-1 offer, you should ask more personal questions when it comes to an eBook or more in-depth offer.
“If possible, use progressive profiling or smart forms to make filling out forms less of a hassle for your leads. This way, when a lead returns to your website to download another offer, they won’t have to fill out previously completed fields.
As you continue to nurture your leads, you will be able to ask new questions each time without having excessively long forms.
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Credit given to Ife Adedapo
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