Monday, August 21, 2017

Create Email Marketing Copy That Converts

email marketing

Email marketing campaigns aren’t just about spamming your customers day after day with product offers (although some companies have had a lot of success with this strategy). It’s also about occasionally providing them with useful content designed to help mold their relationship with your brand.   The problem for many companies is that they don’t […]

How to Create an Email Marketing Strategy from Scratch

email mareting

Knowing how to do an email marketing campaign can be easy with a tutorial, but creating a strategy with goals that you then have to measure is something else entirely.   We have the habit of creating and launching actions without clearly having what we need and not knowing exactly how to measure the results. […]