How to sell ALMOST ANYTHING Easily Over and Over! Let me give you an example of one that has worked really well for me. This is called “The Insult.” 1. First identify the main benefit of the product that you are going to promote 2. Then you identify a few little things that bug you about the product… 3. Now when you write your message about this product you nitpick on the negatives hardcore… 4. You mention in your message a few times that the product actually DOES WORK…if you can get by those negative aspects.